|Excellence - CUORE International is committed to superior quality and customer experience, having a|
|passion for excellence in everything we do, leading in the global echocardiography communities we serve, |
and being known as a great company to do business with.
|Honesty - CUORE International believes in being direct in all we do. We are committed to behaving|
|ethically; responding to customer needs in a timely and reasonable manner; fostering open communications |
and building effective relationships with customers, partners, contractors and each other; and operating
without inefficient hierarchy and bureaucracy.
|Integrity - CUORE International's success is built on a foundation of personal and professional integrity. We|
|hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise |
these standards and we will never ask any member of the CUORE International team to do so either. We
owe this to our customers, contractors, shareholders and other stakeholders.
|Responsibility - CUORE International believes in participating responsibly in the global market. We are|
|committed to understanding and respecting the laws, values and cultures of wherever we do business; |
profitably growing in all markets; and promoting a healthy business environment.
|Teamwork - CUORE International believes our continued success lies in teamwork and the opportunity|
|each team member has to learn, develop and grow. As a company we are committed to advancement |
based on individual ability or achievement, and to develop, retain and attract the best people for the
benefit of our customers and healthy company growth.
|Trust - CUORE's success is based on forming and maintaining direct relationships built on trust. We believe|
|in creating loyalty with our customers by providing the best services based on higher standards of |
competence and business practices, and outperforming any competition with a superior customer
experience and value.